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Keyword Research

Keyword research is the process of finding out the words and phrases that your potential customers use online. We're all creatures of habit and what we type into the search boxes isn't random, it's influenced subconsciously by our language and culture. Our searches follow certain patterns, we share the same types of words, we're influenced by news stories and the latest buzz or fashion.

Many online marketers make the mistake of only doing keyword research at the start of a project. That's a mistake because people's search behavior changes over time. New products and new fashions emerge and with them, different keywords. These are opportunities you can capitalize on.

How to do keyword research and learn what your customers need

Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

Here is what you need to do to run a solid keyword research:
pick valid initial keywords
use a variety of sources
search from the point of view of your potential customers
get the most possible amount of keyphrases
keep the keywords that will attract the target audience
pick the small-medium competitive keyword phrases
spot the topics for your content (site pages, articles, blog posts, press releases, etc)
use keyword research data
write website content

Keyword Analysis

The thousands of keywords results you get from your keyword research are full of surprises and opportunities. To get the most from these results you need to analyze and prioritize them in terms of the traffic they can produce and the competition you will face. Wordtracker has the tools to make your keyword analysis simple and productive.

Keyword Strategy

Once you've researched and analyzed your keywords, you need a keyword strategy to get the best search engine results. The foundation of your strategy is a list of prioritized keywords, organized in themes corresponding to the needs of your target markets.

This gives you a focus for writing your web content and implementing your online marketing.

Keyword Creativity

Keyword creativity is the processing of using keyword research to stimulate keyword creative thinking. The insights gained from keyword research give you more knowledge not only about your prospects' search behavior, but also their needs and the language that they use. This is fertile ground for designers, writers, marketers, public relations professionals, journalists and publishers.


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